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Visual Appeal
August 2000
Visual Appeal

The Evolution of Brand Strategy

Still bringing designers in at the last minute to make your Web pages "look good"? You might want to rethink your approach. Vic and Marc explain why companies need to be developing brand, identity, and navigation from the get-go.

Considering the Color-Blind

So you've just color-coded your site to help customers shop more efficiently. Too bad 1 in 12 shoppers will never make it past the home page. Chuck shows you how to test for common accessibility problems that can affect your color-blind visitors.

S T R A T E G Y :

Upper Hand
John Cunningham reveals the ten marketing mistakes that could sabotage your site's selling efforts.

Corporate Strategist
Cheryl Currid advises you to start listening to your employees' demands for mobile services and remote data access.

Marketing by Design
A site without marketing is no site at all. Sandy Tapper shows how the five P's affect your site's traffic, sales, and revenue.

Product Reviews
Four usability tools.

D E S I G N :

Integrated Design
Why do some sites make you feel like you're flying in coach class with three oversized carry-ons, wonders Molly Holzschlag.

Inside Design Shops
Lucas Daniel gets the lowdown on building user experience at Chicago's HannaHodge.

More Real World Cross-Browser HTML Development
Code that renders the same way in multiple browsers? Surely, you must be joking! Joel Anderson and Chris Kunicki assures you they are not.

Product Reviews
Jasc Paint Shop Pro 6.

P R O G R A M M I N G :

Al Williams reassures you that it's never too late to learn object-oriented design.

Programming with Perl
Tar and feathers: packaging and compressing files on the fly. Randal L. Schwartz explains.

Script Junkie
For the right task at the right time, ColdFusion is the right choice. Mark Cyzyk gives you the details.

Michael Floyd offers tips for debugging your XML applications.

Applying Software Design Techniques to the Web
Successful projects spend most of their time in the planning stages, according to Scott Baker.

Product Reviews
Macromedia Dreamweaver UltraDev.

I N F R A S T R U C T U R E :

Protect your site from Peeping Toms. John N. Stewart shows you how.

Ray Valdés recounts the rise, fall, and rise again of the client-side phenomenon.

Wf-XML and Interoperability
Tom Spitzer tells you why communicating between workflow applications just got easier.

Product Reviews
Five image optimization technologies.

E N D   TO   E N D :

The Home Page
Editor in Chief Amit Asaravala ponders the role of designers in Web development.

Webmaster's Domain
Lincoln D. Stein examines the molecular distinction imposed by recent copyright law.

Dale Dougherty reflects on this year's WWW9 conference, and concludes that there's more than one way to share information.

Haiku Review
Experience the zen of product announcements.

Help Desk
Christopher Schmitt helps you with those hard-to-reach Web problems.

Eugene Eric Kim lauds Jakob Nielsen's Designing Web Usability: The Practice of Simplicity.

The Last Page
There's good PR, and there's bad PR. Michael Swaine helps you identify which is which.

Copyright © 2003 CMP Media LLC